Baba Au Rhum
Brand Strategy and Experiential Branding
Brand Identity Development and Spatial Programming
Baba Au Rhum is a hospitality project in Morjim, Goa, with five rooms and a café where every material, colour, and object was chosen to carry the same feeling across the entire space.
(Research)
We studied the bohemian design lineage across three eras and continents to arrive at a vocabulary that felt native to Goa rather than borrowed from a mood board. The colour palette: terracotta, rust orange, soft sage, creamcheese, forest green, came from that process, not from preference.
(Results)
A complete spatial identity covering five rooms at 224 sqft each, from king bed to balcony chair to bedside pendant. A space that holds together because everything in it was chosen with the same intention.
(Results)
A complete brand identity system and interior design proposal. Logo, typeface, colour palette, social media templates, signage specifications, floor plan, furniture direction, material selection, and plant screening, all delivered as one connected body of work.
